Protein is a place where people and ideas grow. We do this through our global communityagency, and studios. We believe we’ve all got a responsibility to think and act bigger than ourselves and that good growth can only be achieved by balancing purpose, profit, and progress.

Protein Supplement was first published on 17th September 1997 and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. It was sent to 14 people by Will Rowe, the Founder of Protein from his kitchen table in London as there weren’t many people covering these topics back then (especially in the UK).

Yes, we really have published 700+ issues 👀 and as you’ll see in the some of the early issues, it was designed for plain text email readers, which has now come full circle 25+ years later. Substack feels like a good place to keep the archive for now, so if you’re interested in digging into the (incomplete) archive, you can here. However, PLEASE NOTE most of the links in the old issues unfortunately don’t work, as we’ve moved platforms more times that we care to remember … but it’s still fun to read what was going on the world back then 🤙

If anyone has any issues from before #160, please do get in touch, as we’d love to include them — and if you want to find out more about what Protein is up to now, make sure you’re following our Twitter and Insta. Finally, we’re always looking for new members to join us, so if you’re creative and curious and would like to help build a better future, apply here.

Big love 💚

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A monthly newsletter and podcast tracking the people and ideas at intersection of community, culture and technology. Someone once said we're "really good brain food 🧠"


A place where people and ideas grow 🌱